Purpose and its role in unifying organisations and driving performance to the benefit of all stakeholders has become a focus of much discussion in recent times. It is of course not about the words but the actions an organisation takes – not about the purpose but about being purposeful. This session will explore the power of purpose and will reveal the findings of a recent study exploring the concept and its relevance in performance and engagement with both HR and business leaders.
How important is purpose and how should it guide organisational behaviour?
How do organisations go about operationalising it?
How does the view of HR contrast with business leaders outside this function, e.g. in marketing and communications?