Prophet is a global growth-focused management consultancy that fuses insights, strategy, creativity and imagination to help clients grow better brands and businesses. We uncover deeper customer insights, build stronger brand relevance and deliver engaging customer experiences for some of the world’s most successful companies such as Electrolux, T-Mobile, GE, Keurig Green Mountain, UBS, Gatorade, Cisco, Target, and ThyssenKrupp AG. Our 300+ experts in marketing, innovation, digital and design help companies bridge the gap between strategy and execution to drive real market impact.
Session One: From Purpose to Purposeful
Purpose and its role in unifying organisations and driving performance to the benefit of all stakeholders has become a focus of much discussion in recent times. It is of course not about the words but the actions an organisation takes – not about the purpose but about being purposeful. This session will explore the power of purpose and will reveal the findings of a recent study exploring the concept and its relevance in performance and engagement with both HR and business leaders.